Business Blossoms at FTD® through SAP Ariba
Premier floral gifting company taps world’s leading business network to create simple, consumer-like shopping experience for business customers, boosting satisfaction and sales
PALO ALTO, Calif., February 7, 2017 – More than a century ago in 1910 a small group of thirteen florists joined together to send floral orders around the U.S. via telegraph. Today, as one of the largest and most trusted online floral and gift retailers in the world, FTD Companies, Inc. (NASDAQ:FTD) takes pride in being a leader in quality, innovation, artistry and dependability. And its business continues to blossom, thanks in part to SAP Ariba. FTD will share the story of its success using the world’s largest, most global business network at SAP Ariba Live, the premier global commerce event series which kicks off in March 20 at The Cosmopolitan of Las Vegas.
“Companies purchase flowers and gifts to help recognize their employees and express sentiments at key moments in their lives like birthdays, new baby or sympathy,” said John Leeman, Senior Vice President and Chief Marketing Officer at FTD. “With SAP Ariba, we have created a fast and innovative channel for companies to place these orders in line with their corporate purchasing policies.”
To do this, FTD joined the Ariba® Network and set up Ariba PunchOut™ catalogs. The move enabled the company to offer tailored products – including floral arrangements, plants, gift baskets and other gifts – that can be quickly and easily filtered by price, category, and occasion, among other criteria.
With its catalogs in place, FTD expanded its use of SAP Ariba solutions to include Ariba Discovery™, the premier service for matching business buyers and sellers globally. And it opened the door to significant new opportunities. “SAP Ariba gives us wide visibility into the corporate gifting space,” Leeman adds. “We can connect with thousands of buyers in a quick and easy way.”
“In today’s digital and always on world, companies need to be able to connect in fast and smart ways to get business done,” said Jon Stevens, Global Senior Vice President, Business Networks, SAP Ariba. “And companies like FTD are leading the way in embracing networks to collaborate in new and innovative ways that improve service and optimize their performance and profits.”
To hear more from these companies about their experiences, register today to attend SAP Ariba Live. Whether you’re in procurement, finance, supply chain, IT or sales and marketing, you’ll get fresh insights into how you can tap into business networks and today’s most advanced technologies to reimagine what’s possible for your business and create broad value at this can’t miss event.
About FTD Companies, Inc.
FTD Companies, Inc. is a premier floral and gifting company. Through our diversified family of brands, we provide floral, specialty foods, gifts and related products to consumers primarily in the United States, Canada, the United Kingdom and the Republic of Ireland. We also provide floral products and services to retail florists and other retail locations throughout these same geographies. FTD has been delivering flowers since 1910 and the highly-recognized FTD® and Interflora® brands are supported by the iconic Mercury Man logo®, which is displayed in approximately 40,000 floral shops in nearly 150 countries. In addition to FTD and Interflora, our diversified portfolio of brands includes the following trademarks: ProFlowers®, ProPlants®, Shari's Berries®, Personal Creations®, RedEnvelope®, Flying Flowers®, Flowers Direct™, Ink Cards™, Postagram™ and Gifts.com™. FTD Companies, Inc. is headquartered in Downers Grove, Ill. For more information, please visit www.ftdcompanies.com.
About SAP Ariba
SAP Ariba is how companies connect to get business done. On the Ariba Network, buyers and suppliers from more than 2.5 million companies and 190 countries discover new opportunities, collaborate on transactions and grow their relationships. Buyers can manage the entire purchasing process, while controlling spending, finding new sources of savings and building a healthy supply chain. And suppliers can connect with profitable customers and efficiently scale existing relationships – simplifying sales cycles and improving cash control along the way. The result is a dynamic, digital marketplace, where more than $1 trillion in commerce gets done every year.
To learn more about SAP Ariba, visit www.ariba.com
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 345,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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